Adobe Experience Cloud Blog

DECEMBER 6, 2009

Schwartz shared with us his secrets to the blog’s success, some forecasts of where social selling is going and why it is important for Follow the Lead to serve as a news-and-information hub for the sales industry. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Paul Gillin

JULY 8, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

Social Media 50

Social Media Media Copyright B to B 50

MLT Creative

OCTOBER 28, 2010

Twitter is an open exchange of information that flows non-stop, with – or without – you and me. That’s why I check my Twitter feed several times a day; it’s a great way to keep up with new ideas and information, add my own thoughts and pass along the best content in the form of retweets.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. The tools made it easy to find information and expertise by consulting friends.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 6, 2011

A few of my more passionate social marketing friends contacted me and asked politely if I had lost my mind or something for issuing such a gloomy and pessimistic forecast at precisely the hour of social media’s triumph. I’ve talked to several companies recently that have information-rich community websites that are going nowhere.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. These are two simple examples, but they both require confident forecasting based upon accurate historical data. However, you can’t forecast the future without understanding the past.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Adobe Experience Cloud Blog

OCTOBER 7, 2011

The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. It’s about story telling and giving people interesting, entertaining and useful information’. Here at Marketo, we are doing just that by exercising marketing forecasting to guarantee results. Creating compelling content is at the crux of it.

Advertising Agencies 48

Advertising Agencies Planning Buying Cycle Lead Nurturing 48