Remove B to B Remove Forecasting Remove Information Remove PR
article thumbnail

A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

Twitter is an open exchange of information that flows non-stop, with – or without – you and me. That’s why I check my Twitter feed several times a day; it’s a great way to keep up with new ideas and information, add my own thoughts and pass along the best content in the form of retweets.

Twitter 40
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. These are two simple examples, but they both require confident forecasting based upon accurate historical data. However, you can’t forecast the future without understanding the past.

ROI 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Is the era of PR over? Guard dog PR. As in dead.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? One of the best sources of information is industry statistics. Here are the top items based on social signals. Will Traditional, Social Media Blend?