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B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Adobe Experience Cloud Blog

Schwartz shared with us his secrets to the blog’s success, some forecasts of where social selling is going and why it is important for Follow the Lead to serve as a news-and-information hub for the sales industry. Tags: Thought Leader Interviews b2b business blogging lead generation sales 2.0 social selling.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. The tools made it easy to find information and expertise by consulting friends.

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Oracle’s Social Media Policy

Paul Gillin

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

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How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. These are two simple examples, but they both require confident forecasting based upon accurate historical data. However, you can’t forecast the future without understanding the past.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. But it also contains a wealth of information for marketers.