ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. A display of “20 Incredible Illustrative Site Designs Inspired by Nature that are sure to get your creative juices flowing&# including Studio 7 Designs , Viget Labs and meomi. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

MLT Creative

JANUARY 10, 2012

Identify the most effective ways to attract buyers to your content Why spend your entire marketing budget trying to find customers when you can now make it so easy for them to find you? His vision for making customer service the most dynamic brand attribute of his company provides valuable lessons for both B-to-C and B-to-B marketers.

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

Marketing Insider Group

MAY 31, 2012

Adobe interactively displays content on their website for each keyword and media buy based on context instead of creating separate landing pages for every campaign, message, tactic and media placement. adobe interactively displays content on the website for each keyword, media buy based on context. BrennerMichael. Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Assuming that consumers spend about the same amount of time with both, and that advertising on both is equally effective, online media should get a larger share of ad budgets. Email marketing and display advertising account for the balance. Social media could be a better investment -- if we could find a way to use them effectively.

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

NOVEMBER 18, 2010

Display media experiences a resurgence as advanced targeting, re-targeting and behavioral methods allow marketers to demonstrate real value in display. We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100