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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?

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Lights, camera, action: Video helps you stay in touch with customers

Biznology

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. The relentless challenge of creating new content is one of the most common impediments to long-term communications success for B-to-B marketers. Image via Wikipedia.

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How to find your best B2B prospects

Biznology

Use Google display ads. Attract them with killer content. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet.

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Best Web and Landing Page Design Tips of 2009

Webbiquity

10 Great B-to-B Sites by BtoB Magazine. A display of “20 Incredible Illustrative Site Designs Inspired by Nature that are sure to get your creative juices flowing&# including Studio 7 Designs , Viget Labs and meomi. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver.

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Chalk Talks: Generate More Leads with Video

Vidyard

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

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Five Tips For Better B2B Marketing Content

MLT Creative

All of your marketing (emails, mailers, display ads and auction point-of-sale) should lead back to your website or a dynamic landing page that responds to each visitor uniquely based on the actions they take on the page.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Online Display Ad Impressions , According to comScore Ad Metrix. Social media use soars among b-to-b marketers. Display Ad Rates Falling - Permanent or Cyclical? Few b-to-b firms are signing up for Super Bowl XLIII advertising. Mint by Inuit (Quicken/TurboTax) for $170 million. reCapture by Google.