Biznology

APRIL 2, 2015

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. Real-time marketing gets real. No more campaigns.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

MAY 28, 2014

Use the software tools that are available, which will remove duplicates, standardize, and sometimes append missing fields. B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database'

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. This can be an expensive, but very helpful, tool. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Business data is complex and fast-changing.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MAY 28, 2015

Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. With his clients, Ken never says “marketing database.” Everything old is new again. A repositioning we could all learn from.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Where does this all come from? The Internet of course, whose impact on business buying behavior has changed the game.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80