B to B Data Hygiene Database Marketing Tools 
Biznology
MAY 28, 2014
No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.
Biznology
JANUARY 30, 2015
Business data is complex and fast-changing. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. This can be an expensive, but very helpful, tool.
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