6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. It’s a never-ending battle.
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