Biznology

APRIL 2, 2015

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. The rise of the marketing technologist.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MAY 28, 2015

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. With his clients, Ken never says “marketing database.” Like this post?

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

MAY 28, 2014

Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Competitive technologies installed.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. But what is on the horizon for data-driven marketing? More power and influence for marketing. The end of the database “build.”.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80