B to B, Database Marketing, Tools and Validation

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. This can be an expensive, but very helpful, tool. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Business data is complex and fast-changing.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

Case study in data-driven B2B customer acquisition marketing

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration.

Ideal Customer Profiles

Ideal Customer Profiles Case Studies Case Study Marketing Management

B2B Marketing Zone

6 thorny data problems that Vex B2B marketers, and how to solve them

Case study in data-driven B2B customer acquisition marketing

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