KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

NOVEMBER 2, 2017

When asked to name their two top obstacles, respondents said “Developing content that satisfies buyers’ needs throughout their decision-making process” and a “Lack of buyer insights.” Thirty-one percent of buyers stated that marketers do not understand their needs.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

Biznology

MARCH 23, 2018

Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Cintell

MARCH 10, 2016

This is business. We need ROI. We need tangible results. We need PROOF! Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Biznology

MARCH 26, 2012

Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? Free information. Qualifies beautifully. Let’s share ideas.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Many lack the right content to help guide discovery and discuss challenges / needs. Clearly more-is-more doesn’t work.

Research 40

Research B to B Webcast Content 40

B2B Marketing Directions

NOVEMBER 29, 2015

(The Rise of Marketing Orchestration) The reality is, it's time to ditch the campaign model and replace it with a planning framework that enables marketers to better align their activities with both buyer realities and critical business objectives.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45