MLT Creative

MARCH 1, 2012

You have things to sell, and limited time and resources to create social media content that is both human and helpful. Until recently, I was possibly the least automated B2B marketing professional on Twitter. How does your Twitter account look to the rest of the world? They need help and they want information.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

AUGUST 1, 2011

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. If your business is a turtle, remember Aesop’s fable and don’t count yourself out of the race. Late to get started.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Marketing Insider Group

MAY 31, 2012

And as usual, I used Twitter as my preferred note-taking device. The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. Cheesy line? Key question!

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

AUGUST 12, 2011

Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. Mark’s Twitter account is quite active, too. It could be about marketing, social media, blogging or life, and whether you’re curious, inquisitive, contrarian or doubtful, he’ll often reply.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

MLT Creative

SEPTEMBER 8, 2011

I was much more successful with my efforts to increase my engagement on Social Media. I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

DECEMBER 9, 2010

I recognized a few of the authors as people I’ve met and become familiar with via Twitter. TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. juntajoe Joe Pulizzi Smart B2B companies will become the de facto media companies for their industry niches. Get your B2B Twitter Toolkit.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Brian Solis of FutureWorks kicked off the next session, Visualizing the Opportunity for B2B Marketers in Social Media. ardath421 : Only 12.5%

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

MLT Creative

DECEMBER 22, 2010

What does this childhood story have to do with business-to-business marketing? Tribes : A little book full of big ideas by author Seth Godin, Tribes opened my eyes to the personal and professional potential of Twitter and other social media. Get your B2B Twitter Toolkit. Get your B2B LinkedIn Toolkit.

Creativity 40

Creativity B2B Marketing Advertising Agencies Planning 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Here are five ways to approach B2B Twitter engagement: 1. They don’t have time.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40