ViewPoint

AUGUST 20, 2015

You’ll also want to pull engagement reporting out of your marketing automation platform and CRM. You can follow her on Twitter @pamhege or find her on LinkedIn. Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” Step 3 – Data Analysis.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 120

ViewPoint

JUNE 8, 2012

Use Customer Voices to Prioritize Social, Mobile & Automation Investments. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. Ginger on Twitter: @customeralchemy.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

JULY 17, 2013

Today’s automated/voice recognition technology will increase the verbal commands and recognition that will replace the human voice. Twitter: @josianefeigon. A whopping 40% of the companies that were at the top of the Fortune 500 list in 2000 were no longer even on that list as of 2010. The first areas to go are field sales teams.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. ” Marketing Operations Should Be Tasked with Marketing Automation.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. The technology available today is allowing veteran field reps to work in an office and not get burned out because the potential leads are largely automated.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JANUARY 9, 2014

Automated systems accurately score (prioritize) leads. When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

APRIL 18, 2012

The Marketing Automation Learning Curve. Click to start video at this point —Trip shares that we’re starting to see the early majority adopting marketing automation—that crossing-the-chasm moment. Trip Kucera at Aberdeen Group: Profile. The next PowerViews will be with Paul Gillin of Paul Gillin Communications.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JUNE 15, 2012

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Some companies have abandoned traditional methods of generating leads and are trying to use only one vehicle like marketing automation. Stay Tuned.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Poorly implemented, a heavily automated buying process can leave potential buyers cold, and non-buyers feeling like they are "not worthy." What do you do when you leave that bank?

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Management 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos on Twitter: @cahidalgo. He is a frequent speaker, blogger and contributor to many B2B marketing publications. Stay Tuned.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

SEPTEMBER 27, 2012

ITSMA on Twitter: @ITSMA_B2B. People are investing in data analytics skills, and they are bringing people from outside organizations—whether it’s from product companies or directly from consulting companies.”. You can connect with Dave and learn more about ITSMA via the following resources: Dave's Email Address: dmunn at itsma dot com.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

SEPTEMBER 20, 2012

Bob describes how overreliance on inbound marketing carries the risk that reps’ only role will be as super closing machines dealing with leads being generated by marketing automation activity: “They’re going to have a marginalized job that says, ‘Well, we’re only going to have reps work on things if the algorithm says they should.’”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

AUGUST 30, 2012

He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. You can connect with Craig and learn more about his work via the following resources: Craig on Twitter: @funnelholic. Craig’s Blog: www.funnelholic.com.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

JUNE 15, 2016

Marketing Automation Management. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. CRM Management (grading of the inquiry). Lead Nurturing Services. Two major departments compete on rules establishment and daily management (sales and marketing). Website Management.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

SEPTEMBER 12, 2011

Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API. Creation of an employee social network.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

MARCH 4, 2014

How to Fix It: Whether through automation, outsourcing, or good old fashioned phone call follow up, you must find a way to qualify your leads. They can be found on Twitter and Facebook.' They don’t need inbound marketing for that. Mike Kamo is the VP of marketing for Strideapp.

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120

ViewPoint

APRIL 13, 2012

Two reasons why marketing automation will reach a tipping point this year. Click to start video at this point — Sharing survey findings that 20% of companies are planning marketing automation implementations and another 17% are planning expansions, Jeff sees marketing automation hitting a tipping point with marketing and sales in 2012.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120