article thumbnail

Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98
article thumbnail

Email automation tools for the savvy marketer

Martech

Email remains the dominant online messaging channel, but SMS messages and in-app notifications are also available to many marketers, and those channels aren’t as noisy (for now). Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. Workflow automation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media. The Pros of Attentive.

SMS 98
article thumbnail

How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

article thumbnail

Crisis Communication Strategies: Navigating Challenges with Email & SMS

Vision6

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.

SMS 52
article thumbnail

SMS: A truly global marketing channel

DotDigital

SMS is a vital channel for brands looking to engage customers. Its fast-paced nature makes SMS the perfect channel for quick messages such as order confirmations and announcements. Immediate and cost-effective, the benefits of SMS are many. . In a glance: the benefits of SMS marketing. SMS marketing has a 98% open rate.

SMS 98
article thumbnail

Why Do I Need an SMS Strategy as Part of My Retention Marketing?

SmartBug Media

Once underutilized, SMS marketing is becoming a valuable component for businesses to communicate with consumers. Ultimately, you want an SMS strategy that works in tandem with your other marketing efforts, so here’s what SMS marketing can offer that other channels can’t. 7 Benefits of an SMS Strategy.

SMS 98