| |  Automation + Marketo + Software | 288 articles |
| Page 1 of 3 | Previous | Next | CUSTOMER EXPERIENCE MATRIX APRIL 2, 2013  Marketo Files for IPO: Will High Growth Outweigh High Losses? Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Marketo’s other operating costs (research & development and general & administrative) are also high – 52% of revenue, compared with 35% for Salesforce.com and 33% for Eloqua. | CUSTOMER EXPERIENCE MATRIX NOVEMBER 19, 2010  More on Marketo Financials: Despite Past Losses, Prospects Are Bright Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. | | | | | |
| CUSTOMER EXPERIENCE MATRIX OCTOBER 11, 2011 Marketo Spark Targets Small Business Marketing Automation Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition. Whether Marketo actually makes any money at this price is questionable. | THE POINT FEBRUARY 8, 2012 Key to Marketing Automation Success: Process First, then Campaigns In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. In the case of our agency , though we still get our fair share of calls from companies who find themselves saddled with what amounts to an expensive email broadcast system, a growing percentage of our engagements are with companies who have yet to even purchase the software. The bad news here is that marketing automation isn’t the magic wand that some companies apparently thought it was. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 12, 2013  Why Is B2B Marketing Automation Growing So Slowly? Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 1, 2012  New Marketing Automation Report: Venture Funding is Key to Success I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry. So we’ll exclude them from further analysis. Myth busted. | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 1, 2010 Hard Data to Justify Your Marketing Automation Investment
Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Aberdeen Group has published many studies related to marketing automation. That makes it a bit harder to use Aberdeen data to justify a marketing automation investment. Tags: marketing system ROI marketing automation businses case software selection demand generation MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, MARCH 21, 2012  To Make Marketing Automation Truly Hum, Look Beyond Software
Last week, Jeff Ogden , President of Find New Customers spent a full day with a client of Marketo. This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc. This company, who was struggling to get value from their software, did not lack technical skills- they had Marketo knowledge in-house. They were unable to create quality content for Marketo and saw a major problem. But they need not be experts in your software. Yes, you need someone trained in the software. I was not impressed. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011  Social Media Features in Marketing Automation Systems: Who Does What?
So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This can be tricky for the marketing automation vendors to build but it lets their clients take greater advantage of social media possibilities. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 23, 2012  Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment
final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. Most require the full set of marketing automation functions but apply these in simple ways. They have one to fifteen marketing automation users. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Today I’ll present the third and (mercifully?) We define small to mid-size business as companies with $5 million to $500 million revenue. MORE >> -
THE POINT | WEDNESDAY, FEBRUARY 13, 2013  How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” You can download a free copy of the ebook – 100 pages on everything you need to know about marketing automation – what it is, how it’s different from CRM, common features, keys to success, and more – by clicking here. What are the most important things to look for in a marketing automation vendor? What do you think the future of marketing automation will look like in the next few years? Below is my contribution (see Page 71.). MORE >>
- 9 ways to make the case for marketing automation software LOOPFUSE | MONDAY, NOVEMBER 7, 2011
- B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
- How to Improve Your Marketing Automation ROI SALES LEAD INSIGHTS | MONDAY, OCTOBER 24, 2011
- Marketing Automation Blueprint - The Ultimate "How To" Guide LOOPFUSE | MONDAY, OCTOBER 17, 2011
- Low Cost Systems for Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 4, 2009
- Getting Started Guide for Marketing Automation THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012
- The ROI of Marketing Automation MODERN B2B MARKETING | THURSDAY, OCTOBER 18, 2012
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
- Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 23, 2012
- Marketo Working To Simplify Marketing Automation Adoption B2BBLOGGERS | THURSDAY, MARCH 29, 2012
- Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
- Marketing Automation Systems are on the Rise WEBBIQUITY | TUESDAY, FEBRUARY 26, 2013
- Raab Report: Financial Comparison of B2B Marketing Automation Vendors CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 2, 2012
- Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It? FEARLESS COMPETITOR | THURSDAY, JUNE 28, 2012
- Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 27, 2013
- Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story. CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 2, 2011
- Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 18, 2012
- Impressive Marketo User Summit LEADSLOTH | FRIDAY, OCTOBER 15, 2010
- Software Tools for Inbound Marketing CLIENT BRIDGE | MONDAY, SEPTEMBER 20, 2010
- Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 10, 2011
- 150+ Questions for Your Marketing Automation RFP CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 16, 2010
- Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1) CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 27, 2010
- Tying Facebook Leads Directly to Revenue: A Marketo Example MODERN B2B MARKETING | WEDNESDAY, JANUARY 25, 2012
- And Our Forecast of B2B Marketing Automation Revenue for 2013 is. CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 6, 2013
- Good-Bye Genoo. Hello and nice to meet you, Act-On Software FEARLESS COMPETITOR | WEDNESDAY, AUGUST 1, 2012
- Buying Marketing Automation Software: A Best Practice Process MODERN B2B MARKETING | MONDAY, JANUARY 21, 2013
- Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 21, 2012
- From Marketing Strategy to Revenues Through Automation and Social Media on SalesOp TV FEARLESS COMPETITOR | MONDAY, APRIL 29, 2013
- Interview: Current Marketing Automation Pricing Trends and the Market Impact FUNNEL FOCUS | FRIDAY, FEBRUARY 10, 2012
- Buying software is easy. Fixing lead generation is hard. FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
- Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- Marketing Automation Software Gains Steam B2B LEAD BLOG | WEDNESDAY, OCTOBER 27, 2010
- Marketo prices IPO at $13, at high end of the range FEARLESS COMPETITOR | FRIDAY, MAY 17, 2013
- Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big? CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012
- Marketing Automation 101 MODERN B2B MARKETING | TUESDAY, FEBRUARY 19, 2013
- A Busy Day in Marketing Automation Software FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
- Social Media & Marketing Automation LEADSLOTH | THURSDAY, AUGUST 26, 2010
- Marketing Automation Skills are Scarce: Strategies to Close the Gap CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 13, 2011
- Vendor Selection: Writing a Good Requirements Document CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 16, 2011
- Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 2, 2012
- If Lead Nurturing is the Question, is Software the Answer? THE POINT | TUESDAY, MAY 18, 2010
- Another Estimate of B2B Marketing Automation Revenue CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 11, 2011
- Best Practices for Marketing Automation from 11 Experts MODERN B2B MARKETING | WEDNESDAY, MARCH 20, 2013
- Are We Making Marketing Automation Harder Than Necessary? CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 4, 2011
- Is Salesforce.com a Player in Marketing Automation Software? WEBBIQUITY | THURSDAY, JANUARY 27, 2011
- Marketing Automation Industry Growth FATHOM | WEDNESDAY, MAY 8, 2013
- How Much Does Marketing Automation Cost? MODERN B2B MARKETING | TUESDAY, APRIL 2, 2013
- Game Theory for Marketing Automation MODERN B2B MARKETING | THURSDAY, DECEMBER 8, 2011
- Converting Trial & Freemium Users: Keep Selling Post-Trial THE POINT | WEDNESDAY, SEPTEMBER 19, 2012
- Can PR Firms Find Gold in Marketing Automation Services? WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 12, 2010
- The Dawn of Marketing Automation [Video] MODERN B2B MARKETING | THURSDAY, FEBRUARY 28, 2013
- Dreamforce ’12: Tap into Marketo’s Social Marketing Experts MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
- Marketing Automation Acceleration service launched FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010
- How to Reduce Unsubscribes Using Subscription Management THE POINT | MONDAY, APRIL 30, 2012
- Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO] MODERN B2B MARKETING | WEDNESDAY, OCTOBER 17, 2012
- Why Marketing Automation and Inbound Marketing are BFFs MODERN B2B MARKETING | WEDNESDAY, DECEMBER 19, 2012
- 3 Reasons why lead nurturing and scoring have NOTHING to do with software FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
- ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
- PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software VIEWPOINT | THURSDAY, AUGUST 30, 2012
- Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 1, 2012
- 5 Reasons Why Lead Management is more than Lead Nurturing and Scoring MODERN B2B MARKETING | TUESDAY, MARCH 3, 2009
- 9 Reasons to Make a Software Purchase in December MODERN B2B MARKETING | TUESDAY, DECEMBER 13, 2011
- eTrigue Puts a New Interface on Mature Marketing Automation Features CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 16, 2011
- The Cost of Delaying Marketing Automation MODERN B2B MARKETING | MONDAY, JANUARY 14, 2013
- Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It? FEARLESS COMPETITOR | TUESDAY, JUNE 5, 2012
- What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
- Buying software is easy. Fixing Lead Generation is hard. FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 24, 2011
- The Ins and Outs of Marketing Automation Software SAZBEAN | MONDAY, FEBRUARY 20, 2012
- B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
- Algebra, Analytics & Automation for Marketing ROI MODERN B2B MARKETING | MONDAY, DECEMBER 12, 2011
- Marketing Automation ROI: Efficiency or Revenue? LEADSLOTH | SUNDAY, AUGUST 30, 2009
- Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater THE POINT | MONDAY, FEBRUARY 11, 2013
- B2B Marketing Automation Growth Slowed In First Half of 2011 CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 11, 2011
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- The Prickly Side of Marketing Automation MI6 MARKETING AGENCY | FRIDAY, OCTOBER 7, 2011
- Pedowitz Group Offers Free Support for New Eloqua Clients CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 8, 2009
- Marketing Automation Venture Funding: Profitable or Profligate? FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
- Marketing Automation and Strategy: Thought Leadership with Robert Moreau MODERN B2B MARKETING | TUESDAY, OCTOBER 28, 2008
- Three Key Job Roles to Make Your Marketing Automation Rock MODERN B2B MARKETING | WEDNESDAY, MARCH 13, 2013
- How to Create Marketing People Love with Marketing Automation MODERN B2B MARKETING | THURSDAY, MARCH 7, 2013
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- Segmentation, Social Media Drive Lead Nurturing Success for iDirect THE POINT | TUESDAY, SEPTEMBER 6, 2011
- Get Ready for Social Marketing Automation! MODERN B2B MARKETING | WEDNESDAY, APRIL 18, 2012
- My List of Demand Generation Vendors, and Who They Sell To CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
- MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads THE POINT | WEDNESDAY, MAY 30, 2012
- Marketing Automation does not make you smarter, better looking or a better marketer FEARLESS COMPETITOR | SATURDAY, MAY 5, 2012
- Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce MODERN B2B MARKETING | WEDNESDAY, AUGUST 31, 2011
- 4 Tips to Succeed With Marketing Automation MODERN B2B MARKETING | FRIDAY, DECEMBER 14, 2012
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