Crimson Marketing

NOVEMBER 12, 2013

Marketing automation undoubtedly has significant value in demand generation growth. For your marketing automation to be successful, your people, operations, and systems must be aligned. Ask yourself who exactly is driving this process. In other words, you are not using your marketing automation system to its full capacity.

Demand Generation 100

Demand Generation Marketing Automation Demand Automation 100

Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 12, 2014

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

NOVEMBER 10, 2014

In this episode of Moneyball for Marketing, Lance shares with us how his team’s marketing intelligence program tracks more than 80 points of data every week and demonstrates how knowledge of leading indicators can empower marketers to drive growth while right-sizing spending.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

OCTOBER 29, 2014

With a deluge of messages and media in the landscape today, however, the process is more complex. Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

FEBRUARY 3, 2015

Peter shares his thoughts on the importance of delivering content according to buyers’ preferences and establishing a business process optimized to fast, effective response. Nuance is the leading provider of voice and natural language solutions for consumer electronics, customer service automation, healthcare, businesses and consumers. .

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100