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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. An Amazon sale is completed in as few as two or three clicks. Consult an SEO expert or a content strategy agency and consider leveraging automation tools like Ahrefs and SemRush to get your foot in the SEO door.

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Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

Through buyers journey before contacting sales B2B buyers are conducting extensive research online, which has resulted in them being more informed and aware of their options compared to the sellers they interact with. xiQ, using AI, has automated the DISC assessment process. xiQ, using AI, has automated the DISC assessment process.

B2B Sales 126
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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They apply technology to a difficult process.

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year.

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Complete guide to content calendar creation

Sprout Social

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. It helps you create content with intent instead of guesswork, creating more efficiency and opportunities to differentiate your brand.

Content 82
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How to Leverage Intent Data to Drive More Business

NetLine

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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The 2019 Video in Business Award Winners

Vidyard

The four finalists showcased a wide range of approaches to creative B2B storytelling. They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record.