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Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126
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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

But the pressure to innovate is just one of the many challenges SaaS companies face. B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. What is B2B SaaS Marketing?

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

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How Enterprise Sales Differs from SMB and Mid-market Sales

Hubspot

However, enterprise sales strategy differs vastly from self-service, SMB (small-medium business), or mid-market sales. The method for engaging customers and moving through the sales cycle will depend on what type of sales process your company is running.

SMB 66
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Complete guide to content calendar creation

Sprout Social

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Let’s look at all the benefits in detail: Visualize your content strategy It’s easy for your team to get lost in the content creation process. What is a content calendar?

Content 82
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The 2019 Video in Business Award Winners

Vidyard

A sales rep eating blazin’ hot wings during a pitch. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. Skyping in space.