Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Leadspace

MARCH 22, 2023

Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

PureB2B

MAY 30, 2022

Do they have tools in place for marketing automation? These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ANNUITAS

NOVEMBER 17, 2015

Optimize integrations across the Marketing Technology Stack: Long gone are the days of the simple technology stack consisting of a marketing automation platform, one CRM system and a few other technologies sprinkled in. Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

SalesIntel

MARCH 22, 2023

If you’re in the B2B market, learning how technology works with an enterprise is worth learning. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. They are often happy with the way they work.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Ledger Bennett

FEBRUARY 24, 2020

But in reality, B2B marketers have been practising account based marketing for years. Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. It’s the modern marketers war cry. So the real key to success is integration and connection between sales and marketing.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience. Other savings come from running simple automated processes against that integrated data.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

NOVEMBER 18, 2009

My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) I also promised a blog post on the topic.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Engagio

FEBRUARY 21, 2020

Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. So repeat after me: Selecting target accounts is a cross-functional project. Remember that this is cross functional, and who knows more about what makes a good customer than the Customer Success team? But we’re not done yet.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Marketing automation" is a misleading term. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Listen in and/or read our conversation below: Matt: Welcome to a winter Olympics edition of Sales Pipeline Radio.

Top of Funnel 51

Top of Funnel Eloqua Peer-to-peer Budget Programs 51

chiefmartech

JUNE 6, 2016

It’s possible that they may sell to a direct competitor — true consolidation — at that time. Microsoft is a great example, which is why they were rumored to be a likely suitor in this most recent round), or (2) the public markets again, who may greater appreciate Marketo at a different scale under different circumstances.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Ambal's Amusings

DECEMBER 17, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Her blog is Phoenix Rising and her business is People Who Know. Rebel Brown's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. Strong Business Acumen.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Jason Barry FeaturePeek. It also allows you to batch email prospects.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

MAY 31, 2023

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Ledger Bennett

SEPTEMBER 25, 2018

Now you’ve established and understood the who, what, how and why of potential leads; you can find out their behaviors and leverage these through marketing automation, analytics and content to Engage them at every stage.”. Demand should allow for Cross Sell. These are your Active Demand. Five things V.3 3 has addressed.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Conversica

OCTOBER 3, 2018

The new assistant enables busy admissions teams to engage prospective students in a personal yet automated way, at scale. To address these follow-up challenges, Conversica provides AI Assistants that automate the lead follow-up process and engage every prospective student in a two-way, human-like conversation. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Heinz Marketing

MAY 7, 2018

This episode: Marketing Operations Exposed! Mike will touch on: Current focus: Cross channel orchestration is a focus for us (usermind, lytics). Current focus: Marketing data story from impression to closed deals. Process, cross department accountability, how I’d prepare if I were starting today with the experience I now have.

Top of Funnel 44

Top of Funnel Work Management Marketing Management Lead Ranking 44

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Conversica

OCTOBER 3, 2018

The new assistant aims to help busy admissions teams engage prospective students in a personal, yet automated way. To address these follow-up challenges, our AI Admissions Assistants can automate the lead follow-up process and engage every prospective student in a two-way, human-like conversation. Be more effective at cross-selling.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

Vidyard

SEPTEMBER 24, 2019

Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. If you’re in sales or marketing, your primary concern will probably be around integrations. Does it work with your customer relationship management (CRM) or marketing automation platform (MAP)?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. So that’s what their play.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. So that’s what their play.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. So that’s what their play.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Vidyard

MARCH 21, 2013

We also had participation from Jill Rowley, the Mother of Social Selling and Marketing Automation. Integration with best-in-class tools We understand marketers don’t work in a silo. – Integration with cross-functional tools, allowing other internal teams to tap into the power of video marketing efforts 3.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

OutboundView

SEPTEMBER 20, 2018

We believe in freeing up your best talent to do what they do best – SELL. A Combination of Both – You can buy your outsourcers licenses to your subscription service and they can spend time on the more manual tasks while your team continues to sell, personalize, and create inroads with your targets. Outreach.io (Enterprise).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. According to Salesforce’s 2015 State of Marketing report , 66 percent of emails are opened on a mobile device. It provides suggestions when emailing and selling to the person.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41