Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Leadspace

MARCH 22, 2023

Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

PureB2B

MAY 30, 2022

Do they have tools in place for marketing automation? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

ANNUITAS

NOVEMBER 17, 2015

Optimize integrations across the Marketing Technology Stack: Long gone are the days of the simple technology stack consisting of a marketing automation platform, one CRM system and a few other technologies sprinkled in. Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. These pieces of software signify more than just the fact that an organization uses marketing automation. If you’re in the B2B market, learning how technology works with an enterprise is worth learning.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Ledger Bennett

FEBRUARY 24, 2020

Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. At the highest level you’re talking about automating a person’s first name at the greeting point of an email. To be blunt, it stokes the fire of internal communication and makes us feel busy. It’s not ‘ABM’, it’s common sense.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. In fact, Lytics could pretty much the poster child for the CDP concept.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) B2b marketing automation) vendors, with links to my reviews where I've written one. Of course, these companies will sell to mid-size firms as well. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Engagio

FEBRUARY 21, 2020

So repeat after me: Selecting target accounts is a cross-functional project. Remember that this is cross functional, and who knows more about what makes a good customer than the Customer Success team? This is also a great time to ask both Sales and CS about any data that would indicate if an account isn’t worth attempting to sell to.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Customer Experience Matrix

MARCH 23, 2011

Both are needed for marketing automation to reach to a wider audience. But Infusionsoft said that the automated set-up itself saves six to eight hours of work and even more time puzzling out the underlying concepts. Other savings come from running simple automated processes against that integrated data.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 53

Top of Funnel Eloqua Peer-to-peer Budget Programs 53

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Marketing automation" is a misleading term. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

chiefmartech

JUNE 6, 2016

It’s possible that they may sell to a direct competitor — true consolidation — at that time. Marketo’s continued growth in marketing automation (and related categories) could further reduce opportunities for small players in that space, driving the industry towards more of an oligopoly.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Ambal's Amusings

DECEMBER 17, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. But that issue was resolved just a few years later when the first marketing automation software suites came to market. Her blog is Phoenix Rising and her business is People Who Know. Rebel Brown's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The Role of a Marketing Automation Manager.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Jason Barry FeaturePeek. It also allows you to batch email prospects.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Automates repetitive and time-consuming tasks : Automation is an integral part of artificial intelligence. Such crucial insights enable faster and more accurate decision-making.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Let me dispel 12 of those marketing automation myths: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Heinz Marketing

MAY 7, 2018

Mike will touch on: Current focus: Cross channel orchestration is a focus for us (usermind, lytics). Process, cross department accountability, how I’d prepare if I were starting today with the experience I now have. One thing I know we talked about is what you guys call cross channel orchestration.

Top of Funnel 46

Top of Funnel Work Management Marketing Management Lead Ranking 46

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Ledger Bennett

SEPTEMBER 25, 2018

Now you’ve established and understood the who, what, how and why of potential leads; you can find out their behaviors and leverage these through marketing automation, analytics and content to Engage them at every stage.”. Demand should allow for Cross Sell. These are your Active Demand. Five things V.3 3 has addressed.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Conversica

OCTOBER 3, 2018

The new assistant enables busy admissions teams to engage prospective students in a personal yet automated way, at scale. To address these follow-up challenges, Conversica provides AI Assistants that automate the lead follow-up process and engage every prospective student in a two-way, human-like conversation. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Conversica

OCTOBER 3, 2018

The new assistant aims to help busy admissions teams engage prospective students in a personal, yet automated way. To address these follow-up challenges, our AI Admissions Assistants can automate the lead follow-up process and engage every prospective student in a two-way, human-like conversation. Be more effective at cross-selling.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

Vidyard

SEPTEMBER 24, 2019

Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. Does it work with your customer relationship management (CRM) or marketing automation platform (MAP)? Relevant integrations: Marketo, Eloqua, HubSpot, Sitecore, SharePoint, and many ad tech partners.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Is that ultimately how your results are evaluated, or do you look at customer retention or customer cross-sell/up-sell?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Is that ultimately how your results are evaluated, or do you look at customer retention or customer cross-sell/up-sell?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Metadata

APRIL 22, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. So that’s what their play.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. So that’s what their play.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 I want to go back to, and Mickey you mentioned something about Eloqua. So that’s what their play.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Vidyard

MARCH 21, 2013

We also had participation from Jill Rowley, the Mother of Social Selling and Marketing Automation. Through our experience building Eloqua and Hubspot integrations, we’ve helped marketers unlock the black box of video and deliver rich campaigns using Vidyard with these platforms. We’re elated to add her to the team!

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50