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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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Top 10 Demand Generation Tools for 2024

Oktopost

Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

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How To Choose The Right Business Lead Database For Your Business

SalesIntel

Without a constant source of high-quality leads and accounts, revenue will dry up. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Valentin Radu, CEO of Omniconvert , adds: “What is not being said is that simply using the location and the traffic source in order to personalize the web experience is not delivering a lot of added value.”.

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From Insight to Impact: Harness the Potential of B2B Data

Binary Demand

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. Computer programs can process intent data in sales and marketing and are highly valuable, facilitating the identification and communication with potential sales leads.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Most platforms offer a core set of capabilities focused on call tracking, recording, scoring, routing and fraud prevention. Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. Intelligent call scoring/routing.