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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot

This platform also offers dynamic phone number insertion, which assigns unique phone numbers to pay-per-click ( PPC ) search-engine ad keywords, allowing teams to see which campaigns effectively generate phone call leads. Lastly, the tool’s CRM software integration enables you to keep your data organized in your preferred database.

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7 Tried & True B2B Marketing Automation Examples

Lake One

With marketing automation, you can serve the right content to the right person at the right time – at scale. So, how does marketing automation apply in the real world? Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? Automation for Sales Collaboration.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Small businesses constantly cite cost as a major roadblock to adoption.

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3 Smart Ways to Empower Your Emails with CRM Data

GreenRope

3 Smart Ways to Empower Your Emails with CRM Data. He was intrigued to see that, not only did the company care enough to deliver him a heartfelt thank you for his purchase, but that information regarding his location, clothing style, and price range was present throughout. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)?

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3 Ways to Maximize Your Demand Gen Budget Fast

Metadata

Insert the collective sighs of marketers.]. As they do, inventory and prices are dropping, which makes now a rare opportunity to extend your reach at a big discount. To do this, pull a closed-won opportunity report from your CRM that dates back for at least two quarters. Cutting it completely could even sink you.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Dynamic number insertion (DNI) is used to enable marketers to assign unique phone numbers to different digital marketing campaigns in order to track the source of an inbound call. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns. Access to these APIs may or may not be included in base pricing.