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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. billion in 2019.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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The Convergence of Marketing Automation and Account-Based Marketing

Engagio

Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space.

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Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong.

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A Highly Detailed Comparison of HubSpot vs Each Major Competitor

ATAK Interactive

Marketing automation platforms have become invaluable tools for businesses, enabling them to automate processes, nurture leads, and improve customer engagement. HubSpot is a well-known player in the marketing automation space, but how does it stack up against its major competitors?