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Copywriting vs. Content Writing: What You Need to Know

Anyword

This distinction is especially apparent in the field of copywriting vs. content writing. At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. What is copywriting? In other words, copywriting has a short-term conversion objective.

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Are B2B marketing bloggers at risk?

Exo B2B

That’s the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. That’s what they say about machine learning… It portends a troubled future for knowledge workers such as bloggers. It’s an increasingly sophisticated tool. So, are they threatened? Apparently not.

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Ultimate List of Blogging Statistics and Facts (Updated for 2023)

Optinmonster

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. 94% of travel blogs sell advertising.

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Marketing Automation Monday is Here!

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! Most companies start off with one track for their automation and nurturing programs and expand with time. As always, you have to take all of this with a grain of salt.

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A B2B Copywriter’s Top 5 Tools for ABM

The ABM Agency

Among the top five ABM channels used today are content marketing , paid social , and marketing automation , or email. Translation: You need to have a B2B copywriter who wields their sentences craftily to keep a prospective account engaged and hooked. All of these avenues require the right flair with words. But how does it work?

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How to Sell Digital Products Online (5 Proven Tips)

Optinmonster

An automated marketing funnel can drive traffic and customers to your digital product while you work on other parts of your business or take a break. Templates for design, copywriting, and other creative fields offer convenience and speed to people who may not have the full skills of a professional. These are just a few examples.

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. What do they talk about: Content marketing and copywriting.