B2B Marketing Traction

JULY 24, 2009

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Social Networks 100

Social Networks Twitter Tools Automation 100

B2B Marketing Traction

JULY 12, 2013

An automated voicemail or onscreen survey asks you relevant questions about the call and auto fills in your answers and records the time of the meeting or call. Do you know of such an automated, easy-to-use CRM system? Integrated social media showing you all in one place the convos your prospect is having with you and others.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

DECEMBER 5, 2014

Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog.

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

JANUARY 4, 2013

Yes, there are ways to automate social media, so you don’t have to key in a message multiple times. (Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!). Don’t game the system.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

AUGUST 29, 2012

Make sure your webmaster hasn’t automated this so that every time a page is created the title shows your company name and the menu option for the page. What MetaTags Matter to the Search Engines. Page Titles Rule! If there is one thing you can spend a little time and effort on, it’s page titles.

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

MAY 24, 2013

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. Some people took our advice and began populating the same messages everywhere. What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JUNE 22, 2011

Update Facebook company page live from show (automate by forwarding Tweets to FB). If you’re launching a product at a show, extend the launch reach with social media video and photos. Create a micro site for your presence at a show. Include the booth number and show name in all messages so it’s easy to find you.

Trade Show 100

Trade Show Social Media Social Marketing Media 100