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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. What works for one SaaS company may not work for the next. Being creative and cost-effective is essential.

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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

Run 1 or 2 contacts through the automation to make sure everything is working as expected before putting everyone and their dog into the campaign. They can quickly build out what you need to automate so you can start saving your time, scaling up, and make your business more efficient. Testing could be done with internal employees.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

Many small businesses do their marketing through CRM, email, and search advertising. Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry.

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Every marketing plan is built around very specific objectives that a business intends to accomplish. Email marketing is superb at building awareness about a product, service, brand, event, or business. Without fail, each one of them has a Buy button that takes the user to the business’ website and leads (hopefully) to a sale.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. If not, keep working.

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Instagram automation: Strategy and tools to do it right

Sprout Social

The long answer is that certain types of automation cheapen the experience and make your business look bad online. And you’ll want to avoid working with bots and tools that don’t have access to Instagram’s API as they’re not considered legitimate Instagram partners. We say no—but only if you do it right.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.