Remove attitudes vendor marketing-services
article thumbnail

What B2B Buyers Rely On to Make Purchase Decisions

B2B Marketing Directions

One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. More than 75% of the respondents in these surveys were based in the United States.

article thumbnail

2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. That’s exciting.

Planning 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A 2020 Snapshot of the Attitudes and Behaviors of Millennial B2B Buyers

B2B Marketing Directions

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. Work in BETA provides a fresh look at the attitudes and behaviors of millennial B2B buyers, and I recommend that you read the full report.

B2B 75
article thumbnail

B2B Marketing Strategies and Trends for 2021

BOP Design

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy.

article thumbnail

Rarefied Air

6sense

With this new round of funding, we’ll further expand operations into EMEA, Australia, and other international markets. And we’ll aggressively address the growing demand from the Financial Services, Manufacturing, and Health and Life Services industries, eager to transform their go-to-market capabilities. .

article thumbnail

15 Science-Backed Tips for Making Better Sales Calls

Hubspot

One study tried to figure out how to increase room service tips for waiters in hotels. In my experience, sales reps can achieve this by standing up and doing sales calls in a main common space, instead of hiding in a cubicle or a conference room. 15 Expert Phone Sales Tips. Start all sales calls with a bang. Use emphasis wisely.

Tips 101
article thumbnail

Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing

Customer Experience Matrix

The latest in this series of prompt-generated presentations started when I noticed that the title shown in a conference agenda didn’t match the speech I had prepared. And how about “game changer for modern marketing”? Let’s start with the goal: winning the modern marketing game. Again, marketing will rarely control these.