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Customer Experience Matrix
MAY 24, 2016
I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. I heard at least one vendor say her system worked this way and it's just fine, although I suspect it may have a little more central storage than she described.
B2B Marketing Directions
NOVEMBER 29, 2020
The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity.
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Martech
NOVEMBER 14, 2023
If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.
Customer Experience Matrix
OCTOBER 15, 2010
Better to avoid financial measures at all if you can't do them properly. I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. One corollary to this is not attributing fractions of revenue among different marketing touches.
Rev
OCTOBER 14, 2018
We all know that an expanded mind comes from exploring different perspectives. First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council.
Heinz Marketing
JUNE 21, 2021
Join us as Christel shares some best practices on how she prioritizes all the different marketing requirements in an early stage company as well as how she is setting up the marketing organization and priorities internally. My name is Matt Heinz, very excited to be here with you live again on LinkedIn, Facebook, and YouTube.
6sense
JANUARY 20, 2022
This past December, I delivered an address at Breakthrough — our annual customer conference — where I talked about how we are in “rarefied air.” This past December, I delivered an address at Breakthrough — our annual customer conference — where I talked about how we are in “rarefied air.” It just doesn’t happen.
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