Paul Gillin
MARCH 8, 2013
For those who are mystified by Google magic, this deck will get you up to speed. Related articles. You can download the presentation and read the notes or watch the video. I’m not an SEO expert by any stretch, but I’ve learned a lot by osmosis. Search Essentials – What You MUST Know from Paul Gillin.
Paul Gillin
JUNE 26, 2014
The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” I know of no research in this area, but five years ago Google took to the streets of Times Square to ask 50 passersby what a browser is. Related articles.
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Paul Gillin
OCTOBER 11, 2012
Rather than sharing a link to an article, use it to kick off a discussion. LinkedIn does you a favor by copying the first few words of any article that you post as a link. You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. Avoid Repetition. Be Provocative.
Paul Gillin
OCTOBER 21, 2010
When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. Google continually innovates on this platform.
Paul Gillin
JULY 15, 2011
The article notes that Epson reported that revenue per visitor nearly doubled after it started including customer reviews on its site. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. It’s not the concept of the case study I don’t like; it’s the format.
Paul Gillin
JUNE 18, 2013
Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Related articles. What are three or four things social media marketers should do, and explain why they’re important. Only about 10% of its content promotes Constant Contact services. Taming the big five.
Paul Gillin
MARCH 10, 2011
Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Swarm is a different take on tag clouds that builds on recent company and title searches, jobs posted, blog entries and shared articles. This is a good way to make your groups more visible.
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