Article Gartner Presentation Stats 
Marketing Interactions
JULY 31, 2022
The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. For example, a buyer who reads an article to learn what a platform for a specific category is has a different context than a buyer who engages with content about how to get their users to adopt it.
Exo B2B
SEPTEMBER 19, 2017
According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey.
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Directive Agency
FEBRUARY 16, 2022
In this article, we will cover the following 12 best customer experience metrics: . According to Gartner , most marketers (81%) will compete solely based on customer experience differences. These are just a couple of stats, but plenty more are there that confirm how important customer experience is. Net Promoter Score (NPS).
SnapApp
DECEMBER 4, 2017
That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.
Ambal's Amusings
SEPTEMBER 17, 2009
This reality presents a terrific opportunity for B2B marketers. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! Related Articles.
NetLine
NOVEMBER 30, 2023
Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Most will also offer sponsored content options too that can help close any gaps.
Sprout Social
MARCH 16, 2023
In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social. To do this, compare your productivity data to your overall volume and social media customer service stats in your industry. And they’re not alone.
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