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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. Customer Relationship Management Tools : Connect and track leads throughout the sales funnel. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Even better?

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8 Brilliant Social Media Campaign Examples That You Must Know

Valasys

Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Not only can you manage your brand awareness seemingly for free, but you can direct relevant traffic to your website or eCommerce store easily. Improve customer satisfaction and retention.

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

Jennifer Slegg, who has kept track of the guidelines over the years, told Search Engine Land that the focus on the quality of content creators may be what impacts sites the most. This means Google is actively straying away from articles that are clearly written for search optimization purposes. We'll be keeping a close eye on this one.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Is there any connection between a marketer and a 4-year-old kid?

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19 Things We Can Learn From Numerous Heatmap Tests

Online Marketing Institute

One of the main differences between mouse- and eyetracking heatmaps is that when using mouse tracking, you are getting data from your actual visitors. But it also matters where their eyes are looking – Several heatmap studies have shown that people follow the direction of the model’s eyes. Image source.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

“How do you leverage otherwise anonymous traffic?&# Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. 6) ERP (17) Internet Cust.