Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. times more traffic than businesses publishing zero to four articles. more traffic than publishing 0 to 4 articles via @HubSpot. It’s efficient, compelling, and subtly persuasive. Businesses publishing 16-plus posts a month get almost 3.5

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

SnapApp

OCTOBER 24, 2018

Side note: this article focuses on Marketo, but we have deep integrations across the MAP landscape ). You’ll note that instead of having a description of the content they’re offering and a form submission, they present the audience with a question – “How efficiently are you managing labor?” Content loading… Capture more leads.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. So without further ado: Eloqua. The blog gets into some useful nitty gritty, including click-tempting articles on how to prevent your marketing emails from being reported as spam.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

DealSignal

SEPTEMBER 5, 2023

This article will delve into the unique features of both pipeline generators. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals. LeadIQ customers have questioned the efficiency of LeadIQ’s verification process.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

chiefmartech

APRIL 4, 2017

This article is a guest post by Steve Nakata of The Pedowitz Group. via Marketo sync filter or Eloqua program) to meet their requirements. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. For some clients, the native integration was customized (e.g.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Directive Agency

FEBRUARY 22, 2019

In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. When used correctly, these bidding strategies can improve campaign performance by leveraging historical data to optimize ad positioning at a more efficient rate than manual bidding.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

APRIL 4, 2018

This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

NOVEMBER 4, 2010

Prompt, efficient, and effective follow-up to these leads is therefore paramount. In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Follow any comments here with the RSS feed for this post.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Most of the solutions you talk about in this article support some form of advanced outbound marketing - they help you find a better list, send more targeted emails to that list, call more targeted people, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DealSignal

MAY 31, 2023

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. Manage sales pipeline efficiently by building it With your priorities in place, you need to make your outreach scalable. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. It can be useful for gathering publicly available information, such as customer reviews, product details, or news articles. Let’s begin! Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

DealSignal

JANUARY 19, 2021

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. Become a highly efficient pipeline builder, not a data researcher. and spin those off into smaller pieces, such as short articles or infographics.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

ClearVoice

JULY 20, 2020

It provides the client with one point of contact, which is not only more efficient and productive but it also drastically reduces the amount of time and involvement. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). Optimize for their martech stack.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Inbox Insight

NOVEMBER 13, 2018

Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”. In the middle of that article you could offer them data-driven content that compares your product to the competitors’, or link to a tutorial video. How do you use social media to build an audience?

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” At the same time, they must also “do more with less” and spend efficiently and effectively. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I read every one of them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” At the same time, they must also “do more with less” and spend efficiently and effectively. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I read every one of them.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Hinge Marketing

JULY 21, 2022

This article will answer the most frequently asked questions about integrated marketing communications: What is integrated marketing communications? Executed well, an integrated campaign can reach a broader audience, reinforce messages, improve efficiency, and lower costs. What is owned media? Owned Media. What is owned media?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

B2B Marketing Zone Posts

MAY 3, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

OutboundView

SEPTEMBER 20, 2018

Don’t be the company that pays salespeople $50K+ per year but won’t buy them the tools that would make them 5X more efficient. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. This means a sales optimization tool. Outreach.io (Enterprise).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

We're still in a world where 50% of articles published get 8 shares or less (per BuzzSumo and Moz). We need to get back to basics in 2017 and strengthen our core positioning so we can be smarter and more efficient at finding customers that really love what we sell. It's the tactic that is literally about getting above the noise.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62