Anything Goes Marketing

MAY 7, 2008

I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ". I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process. Do you have a lot of bounce backs in your database?

Landing Pages 100

Landing Pages Ideal Customer Profiles Profiling Tagging 100

Anything Goes Marketing

JUNE 29, 2009

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Only display the content that the web visitor will find relevant or you won’t find them there very long. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

MAY 26, 2007

You allow people to comment on your newsletter articles. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Your organization writes articles and you blast them to your list. How do you do this?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

APRIL 29, 2006

Here;s an article from MarketingProfs on how " Five-Second Video Ads Just Right for Online ". Another article about " Clickable Video " on ClickZ. They use flash which is great at displaying video as it loads pretty quickly. However, video is becoming more and more prevelant on the net.

Video Marketing 100

Video Marketing Viral Marketing Tagging Display 100

Anything Goes Marketing

FEBRUARY 27, 2007

How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. This is what had stumped me until I found Jeanne Jennings article over at ClickZ called: Optimizing for Snippets. Thank you, thank you Jeanne!!

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

FEBRUARY 12, 2007

It's not like a normal site that just displays information. There are articles. Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. This follows the interactive philosophy of blogs which allows people to post information and others to respond.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. According to a recent study internet ad revenue is up 37% over the first half of last year.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100