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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

There is very little to differentiate one from another. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. Published/publishing technical articles play a key role for engineering services companies.

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A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

Author(s): Chris Dede View a PDF of this article. Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Chris Dede.

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How to Accelerate Your Marketing Results with a Customer Data Platform

Porch Group Media

Wikipedia describes it as: Customer Data Platform (CDP) is a marketer-based management system. As the CDP market experiences this flurry of growth, many vendors are trying to differentiate themselves. CDPs are quickly gaining momentum as the most promising new marketing technology to streamline data-driven processes for marketers.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Journal of Computer-Mediated Communication , 12 (2), article 16. Go to a section in the article: Abstract. This article describes one of the main products of that review, a seven-category taxonomy of collaboratory types. Few other restrictions were placed on entry, however, in order to be as inclusive as possible.

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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. differentiated instruction). E-mail Print. Google won!We

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website — This is where the problem begins ??.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

You can showcase these brands on an “author” or “team” page, but the real benefit is having these personal brands develop your articles. It will optimize your articles for author-specific searches and give you better options for guest posting and social media marketing (which I’ll dig into later).