Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI.

B2B Marketing 308

B2B Marketing B2B Buyer Personas Mobile Advertising 308

Thinkers360

MAY 6, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 124

Marketing Insider Group

DECEMBER 29, 2020

Over a third believe the virus will have a significant positive impact on their businesses in the future. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Source: Gartner. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Heinz Marketing

MAY 24, 2023

Their happiness, loyalty, and support can make or break a company, especially when things get tough. By investing in customer-centric strategies, such as personalized experiences, exceptional customer service, and proactive communication, businesses can build stronger relationships and boost customer loyalty. But you know what?

Word of Mouth 107

Word of Mouth Loyalty Differentiation Paid Search Agency 107

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Tomorrow People

MARCH 30, 2021

Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. They’re also 8x more likely to pay a premium for that product.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Thinkers360

APRIL 28, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

The Customer

MARCH 23, 2021

There’s been a lot of talk recently about how brand loyalty is disappearing. To reinforce that position, a TV campaign was created in 1972 for National Foods, the then-owners of Hebrew National, by one of the famed Mad Men era ad agencies, Scali, McCabe, Sloves. Because emotional engagement is the 21 st century paradigm for loyalty.

Loyalty 52

Loyalty Paid Search Agency Buy Differentiation 52

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. They can also help you craft an effective positioning statement. The answer lies in brand research.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. List of brand differentiators. They can also help you craft an effective positioning statement.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

APRIL 27, 2022

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. If there are major crossovers between your segment and other segments, this can cause confusion down the line – especially when it comes to brand positioning.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 105

Social Media Ideal Customer Profiles Media Customer Satisfaction 105

Content Standard

OCTOBER 10, 2018

As pointed out by an article in Scientific American , negative ads largely have no impact on ultimate voter choice. However, marketers then need to offer those customers a new destination by demonstrating their own positive brand value. Show yourself as a differentiator without the need for direct comparison or tear downs.

Positioning 95

Positioning Paid Search Agency Ad Frequency Marketing & Strategy 95

Convince & Convert

SEPTEMBER 11, 2015

How Executives Help Establish a Strong Brand Position. From Brand Awareness to Brand Loyalty, One Tweet at a Time. A positive initial association and crisis management aren’t the only benefit of a tweeting CEO, however. Sample content: Really enjoying an article from @author (or @website) [link]. Real Life Example: .

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Join us today ! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 57

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 57

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Thinkers360

MAY 18, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

Startups 52

Startups B2B Thought Leadership Thought Leadership Lead Scoring 52

Thinkers360

MAY 13, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Thinkers360

MAY 19, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

Marketing AI 67

Marketing AI Lead Ranking Lead Scoring Enterprise Management 67

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Stevens & Tate

OCTOBER 26, 2023

In this article, we will explore inspiring examples of successful brand stories from renowned brands and uncover valuable lessons you can apply to your own brand strategy. These narratives tap into the universal desire for happiness and leave a lasting positive impression on consumers.

Brand Identity 78

Brand Identity Branding Marketing Management Advertising Agencies 78

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Others, like Phil Wahba, in this Fortune article , predict that automation will render CMOs obsolete. In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do.

CMO 86

CMO Enterprise Management Planning Work Management 86

Stevens & Tate

MARCH 21, 2024

Handmade and Calligraphic Elements: Incorporating handmade and calligraphic elements into logo designs adds a distinct personal touch that differentiates a brand in the digital space. They foster brand loyalty and recognition, making your brand memorable in the vast digital landscape. Why Handcrafted and Calligraphic Logos?

Design 89

Design Trends Loyalty Impressions 89

ClearVoice

APRIL 24, 2019

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not.

Positioning 79

Positioning Examples Brand Identity Branding 79

Marketing Insider Group

JULY 1, 2020

This provides a great growth opportunity for the teams to work together to not only identify the best margin and revenue growth opportunities but also help named customers “see” how you help them solve business problems in a way that increases their loyalty. The accounts team drove discussions at the Director level.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

B2BMarketing.net

MAY 13, 2024

You are sure this is the direction to take to differentiate your business, gain customer loyalty and grow SOM. How might Aristotle have counseled you to successfully argue for a corporate brand positioning initiative for your company, in spite of the odds against you? If we have a loyalty problem, let’s seek a tech solution!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Webbiquity

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Sprout Social

MAY 15, 2024

In this article, we’ll explore which social media tasks you can put on autopilot and which ones require a human touch and personalization to build genuine relationships with your audience. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Get articles selected just for you, in your inbox Sign up now The benefits of mobile commerce When properly implemented, mobile commerce offers shoppers and merchants huge benefits, including: 1. Differentiate through personalization. That kind of granularity offers a memorable, truly differentiated user experience.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Navigate the Channel

MARCH 17, 2023

It’s a documented blueprint for positioning and selling a product (or service) to qualified buyers in a way that differentiates any one solution from its competitors. It’s what differentiates a company from competitors offering similar solutions while appealing to a target market’s unique motivators.” It’s a road map, too.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. This article will show you how to create effective anniversary emails that engage your audience and strengthen customer loyalty. What is an anniversary email?

Examples 98

Examples Loyalty Template Eye-Tracking 98