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Webinar Recap: From Lagging to Leading Sales Indicators

InsightSquared

According to Gartner , “Sales organizations want to gain insights into the health of their business and the top drivers of their sales deals, but rely too often on static backward-looking sales KPI reporting capabilities from their sales force automation (SFA) solutions or BI platforms.”. The question is what are you doing with it?

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PR is creating tension between B2B CEOs and their CMOs, Research Finds

Champion Communications

Measurement misalignment Recent research from Gartner found that CEOs’ top priority for 2023 remains growth – despite the current economic downturn. So clearly, the metrics that CMOs are presenting to their CEO need to relate to growth; at the moment, they don’t. Trying to sell new services to existing clients?

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The Right Customer at the Right time

Cintell

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. In a recent interview, Todd Berkowitz – Research VP at Gartner, recently told CMSWire.

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Digital Transformation: Digital Darwinism or survival of the nimblest?

Biznology

As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created. Its present success is not a guarantee of a stable future, however.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here. For the reasons you’ve listed here.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix.

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How CRM Transforms your Business

GreenRope

There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM continues to evolve. CRM + Segmentation.

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