Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! But what does that mean…? All rights reserved.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Two recent articles on Harvard Business Review offer some great advice. First is “ Marketing Can Do Better &# by Umair Haque. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 3, 2010

The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO). I recently wrote a blog article that may interest you and your readers on the Value of B2B Blogging: [link] Glad I found your blog. Great stuff here. All rights reserved.

Lead Scoring 100

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Marketing Insider Group

NOVEMBER 1, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? All rights reserved.

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Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising.

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Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

NOVEMBER 4, 2010

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started. You know this was rolling around in my head for a while too and then that article spurred me on. And if we don’t engage our users, they will simply leave!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started. You know this was rolling around in my head for a while too and then that article spurred me on. And if we don’t engage our users, they will simply leave!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

Mark William Schaefer Dec 3 2010 Excellent article Michael. You could backdate this article 10 years. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Hope it’s great! I am seeing the same things. All rights reserved.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

DECEMBER 9, 2010

I scan articles and quickly share them. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. Share your thoughts, post a comment. All rights reserved.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. Share your thoughts, post a comment. All rights reserved.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 19, 2010

As mentioned in the article, it’s also important to get an idea of the company and their needs before selling a product. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. It is better to leave a message or continue calling at another time? All rights reserved.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 12, 2010

Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. So this article focused on “why&# you should consider it. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Thanks for sharing!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

MAY 10, 2010

And so as we wake up from the dark days of the recent recession, here are 6 key B2B Marketing Insider tips to remember: Embrace the power of inbound marketing techniques – Know your top keywords, know your customer’s pain points – and make all messaging reflect this. All rights reserved.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

And so as we wake up from the dark days of the recent recession, here are 6 key B2B Marketing Insider tips to remember: Embrace the power of inbound marketing techniques – Know your top keywords, know your customer’s pain points – and make all messaging reflect this. All rights reserved.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

Steve Jacobs Aug 10 2010 Interesting article, and I totally agree with Fiona and JT. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Good luck to you and thanks for commenting. All rights reserved.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

SEPTEMBER 30, 2010

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. This week alone, there have been 3 popular media articles on this issue. Bannan wrote “ Creating a true partnership between marketing and sales ”. Good article. In BtoB Magazine , Karen J.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Shel Holtz , who also spoke at SocialMediaPlus , recently wrote this article: “Study: PR wins social media ownership battle”. The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. See my recent article for more. All rights reserved.

Social Media 100

Social Media Demand Generation Agencies Media PR 100