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Content marketing: What it is and why marketers should care

Martech

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . How important is personalization in content marketing?

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Migrating to HubSpot CMS: An SEO Walkthrough for New Users

SmartBug Media

New to HubSpot’s content management system (CMS)? This roadmap will guide you through its native search engine optimization (SEO) functionality and integrations. Migrating to any new CMS or marketing automation system is a challenge. HubSpot hosts your site when you sign up for the CMS subscription.

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7 of the Costliest Blogging Mistakes Businesses Frequently Make

Scoop.it

All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. At worst, it negatively impacts brand image and erodes trust with customers. There’s no room for selfish intentions when building a blog. Publishing Thin Content.

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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. We could build a structured pros, cons, and advantages article; however, I’m sure there are thousands out there. Instead, what I’d like share today is some of the misconceptions people take into both services.

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Pairing Content Marketing With Other Digital Tactics for Greater Results

ClearVoice

Digital marketing is an evolving field. But what remains constant is the fact that for different marketing strategies to succeed, they need content that resonates with target audiences. We’ll also discuss best practices for creating a unified digital marketing strategy. Trends come and go, and user expectations change.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Even the Merriam-Webster Dictionary started adding a few to its collection! Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Blip.TV - Blip.TV

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Previously the service started as a blog comment search engine.