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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Keep that customer in mind when you're writing.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. To start, compile a list of about 10 short words and terms associated with your product or service. What Is SEO Strategy?

SEO 101
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Email Marketing Manager: Role, Skill Set, and Job Description

Martech Advisor

If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. The developments in the field of social media , artificial intelligence , conversational commerce, and adtech have changed the way marketing is done.

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Domain Migration Checklist: Agency Process, Expectations & Sample Data

Single Grain

Case in point: the domain migration. After all, the only thing that needs to change is the site’s domain name. In reality, this process is substantial, complex and involves significant risk, as domain migrations typically lead to reduced traffic for a few months following the change. Case #1: Rebranding Your Company.

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The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

Especially right now, you know that today’s customers tune out salesy ads and flashy promos. Today’s customers want information. Quick Takeaways: Start with a blog on your company website. Use a WordPress CMS for your website: Unless you’re a coding expert, a WordPress website is your best bet. Do you have a website?

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The Critical Role of Analytics in Content Operations

ClearVoice

In this article, we’ll explore the critical role analytics plays in your content operations. Bottom line, content operations empower you to give your customers the best possible experience of your brand throughout their buyer’s journey as smoothly and effectively as possible with the resources you’ve been allocated.

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

This latest update continues Google's mission to help searchers minimize the need to dig for answers. This means Google is actively straying away from articles that are clearly written for search optimization purposes. March 9, 2018: Google Further Clarifies Their October 27, 2017 Update to Country Services.

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