Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That’s the old-school marketing to which I think you refer — and another article we need to write. Why Social CRM Needs to Be Less About the Social and More About the Customers [.]

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Convince & Convert

JULY 27, 2010

link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases. link] [link] Corey Tyhurst Awesome Article RT @jaybaer: Are you growing enough voices? Because you are tapping into the expertise AND networks of other people, so the result is greater than anything you can do on your own.

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Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. I like the idea of building a community. Of course, content alone is not the answer. link] Matthew Ross YES!

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Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 20, 2010

I've been asking co-workers for suggestions on books/articles about content strategy. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article! Very helpful as our company moves forward with our plan for Social Media. Perfect timing! Thanks again for the great information.

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Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

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Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. I wonder if this has to do with the correlation between the black community and musicians. Our lists were similar.

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Social Media Media Stats Statistics 161

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? Schatschneider agreed.

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Social Media Media PR Webinar Metrics 158

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. – [link] (via @jaybaer) Nice article!

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

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Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 26, 2010

I think pitchengine and its concept is going to rock PR world.

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Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 25, 2010

RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay! " [link] #socialmedia [link] Mark Van Baale Swix aggregates your social media metrics, and presents them in a unified, digestible fashion via @jaybaer: [link] [link] ldjenkins That @jaybaer is a smart one >> Yea!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

[link] Alirio Pirela How to avoid a social-media lawsuit [link] [link] Grapevine Marketing RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] Lee J Hopkinson Interesting article on things to consider about your IP (intellectual property) on social networks. Check out this timely article.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

APRIL 28, 2010

link] Christopher Smith Great article. link] Hollis Thomases @beebow Another great article by @jaybaer on brand influencers &SM: [link]. link] Hollis Thomases @beebow Another great article by @jaybaer on brand influencers &SM: [link]. Wonder how that FB Like button's doing? Wonder how that FB Like button's doing?

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Jennifer Scroggins RT @JesyHerron: Love this article and completely agree! You should be.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today.

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PR Social Media Paid Content Media 162

Convince & Convert

MAY 11, 2010

Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link].

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Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

APRIL 20, 2010

Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. I don't know what you mean by finding out the number of search terms that people use, I have read your article several times and I enjoyed reading it, but I just don't know how to find that information out.

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Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Im Jay Baer.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. I think it's a good approach to enter social media metrics.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Excellent article! Excellent article!

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. What is interesting when you do look at the articles, more than half are list posts or some sort of how to/advice. In some areas, my results are similar to yours.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 23, 2010

I rarely communicate with the end. reading this article makes me feel the need to change my blog service, be better. And many of us in the social media space are guilty of that particular sin. they were like strangers. link] Adine Jay, This was timely and a great help for me. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 2, 2010

I wrote a article on my blog about the friend gathering process that most people use to gain more friends on facebook. [link] [link] TrafficColeman Howdy, Facebook is center around friends that you can contact at will and discuss situations. My experience with it is that its no differ than any other social marketing concept…find friends.

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Social Media Media Curation Webinar Metrics 135

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Sprout Social

APRIL 20, 2020

This type of content could include anything from videos of student testimonials and student events such as homecoming to an article on “everything you need to know about choosing the ideal university for you.”. Which key performance indicators (KPIs) will you use to track and measure your social media efforts?

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Paid Content Social Media Brand Identity Branding 120

Convince & Convert

JUNE 15, 2010

Jessica Great, thanks Jay – excellent article [link] Katie Reynolds RT @Stormi18: RT @ginidietrich: Four tricks to finding your customers in social media [link] #Vistage [link] Private Label Ebooks Very interesting post Jay. 4=wicked smart! Wasn't sure if there was a reason for that or if this was simply for example purposes.

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Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

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Social Media Media Paid Search Agency Webinar Metrics 130