Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. link] [link] Dennis Baker RT @jaybaer: Would You Try It With a Fox? link] [link] Mike Malone RT @jaybaer: Would You Try It With a Fox? link] [link] Maria A. link] [link] Maureen Cute post. But I agree with Factchecker.

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Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.

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Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] The rise of [.] Original post by Jay Baer [.]

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Convince & Convert

JUNE 17, 2010

Consider the Followers-Per-Tweet Equation [link] [link] webcopywriter Is Your Twitter Addiction Paying Off [link] [link] indiebusiness Good article – [link] Takeaway: Twitter is about interacting with people in pursuit of definable goals. Im Jay Baer.

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Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. link] Christopher Smith Great article. link] Hollis Thomases @beebow Another great article by @jaybaer on brand influencers &SM: [link]. It’s entirely possible she is a Mass Influencer.

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Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment. It was a lot of fun.

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Convince & Convert

SEPTEMBER 14, 2010

[link] Kevin Troy Darling I wanted to focus on the sCRM debate, but I think you’re pointing to the hard word that I roll up (neatly) into, “Pick a set of psychographic properties that are predictive of future customer value.&# That’s the old-school marketing to which I think you refer — and another article we need to write.

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Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link].

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Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 6, 2010

RT @grmeyer: @ashleyjablow here's a nice article on #CSR and social media [link] [link] jan radish Tying Together Social Media and Corporate Social Responsibility Social Media Consulting – Convince & Convert [link] Anne Social media is gaining so much momentum that so it’s becoming a if you can’t beat ‘em join ‘em scenario.

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Convince & Convert

JULY 26, 2010

I think pitchengine and its concept is going to rock PR world.

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Convince & Convert

MAY 11, 2010

Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# reading this article makes me feel the need to change my blog service, be better. This is really really helpful, especially for an aspiring blogger like me. They may not realize that personality and function come first. 5 ways to fix it.

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Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. Im Jay Baer.

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Convince & Convert

MARCH 25, 2010

" [link] #socialmedia [link] Mark Van Baale Swix aggregates your social media metrics, and presents them in a unified, digestible fashion via @jaybaer: [link] [link] ldjenkins That @jaybaer is a smart one >> Yea! Social media statistics and reporting, without the hassle [link] [link] Marc Westenburg anyone use #swix?

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

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Convince & Convert

FEBRUARY 23, 2010

– [link] (via @jaybaer) Nice article! link] [link] AMS "Is Your Social Strategy Proactive or Reactive | Social Media …" [link] [link] Alena Hitzemann Is Your Social Strategy Proactive or Reactive? link] via @jaybaer [link] Rachel Diehl Great article on how 2 craft messaging 2 ur mkt via social media.@Jaybaer

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Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 20, 2010

link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. is aware of Twitter, but only 7% uses it. (6

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Convince & Convert

JULY 14, 2010

I think it's a good approach to enter social media metrics. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Do you agree?

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Convince & Convert

SEPTEMBER 21, 2010

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. I might add; Social Media can be managed by a junior marketing person. link] Sniki BETA: Articles [.] Tyler Excellent post.

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Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

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Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

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Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? I had your article on-screen already, prepped for Tweeting later today. link] jaybaer Small world Bob.

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PR Social Media Paid Content Media 161

Convince & Convert

APRIL 6, 2010

[link] Iosif Alvertis RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Hervé Weytens Build Your Brand a Social Content Ladder in 5 Steps [link] #brand [link] Inside Twente RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] JUHLi SELBy Check out Jay's articles–They rock!

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Convince & Convert

APRIL 1, 2010

link] Sodapopgirl @jaybaer One of the best articles I have read on this topic. You highlight the real tragedy here: the organization has valuable content into which they've invested $ and time, but much of its impact is lost due to what should be a straightforward coordination effort. A great (and yes tragic) case study.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

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Convince & Convert

APRIL 14, 2010

Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters.

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Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? My experience with it is that its no differ than any other social marketing concept…find friends.

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Convince & Convert

MARCH 3, 2010

[link] Tina_Caviness RT @OnlineByDesign: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Harley Rivet RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] sarahsthreads Great post from @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social (..)

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Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One [link] (@jaybaer) [link] EOS Marketing How to pick the right social media monitoring tool – a few thought starters [link] [link] Reena Kapoor RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] SMM Advertising ? ~joe

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Convince & Convert

JUNE 11, 2010

link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! Congrats on the book dealy! Congrats on the book dealy!

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Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

MAY 20, 2010

Mankhey RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? Mankhey @jaybaer Great article (RE: [link]. link] jodijodijodi Another awesome, timely post by @jaybaer – Are Your Social Media Success Metrics Suffering From Premature Calculation? link] [link] Richard W.

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Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. link] Yael Davidowitz-Neu Fantastic article!! Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

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Social Media Media PR Webinar Metrics 140

Convince & Convert

FEBRUARY 9, 2010

How many times would this 'article' be re-tweeted? Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. It has become so easy to share, that 'trust' is THE main component of influencers.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

FEBRUARY 25, 2010

link] Geeknet Do You Know Your Customers Enough to be a Social Media Hit? Check out this article [link] #thinkgeek #geeknet kahuna7 WOW, Jay, Susan is awesome! Thanks for the compliments DJ, and thanks so much for the great article Susan! link] [link] blur Marketing Do You Know Your Customers Enough to be a Social Media Hit?

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

More from Convince and Convert The Wisdom of Social Media X-Rays The Consequences of Social Media Silence How to avoid the 3 critical mistakes of online advertising Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (..)

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Convince & Convert

SEPTEMBER 8, 2010

Great lessons and article, Jay. And you could friend people at your school that was it. Then, of course they scaled up. Look at Twitter as well. Then they started adding features like lists, etc. link] jaybaer Twitter’s only genius is refusing to do more. It pretty much sums up what I hated about MySpace.

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