Smashmouth Marketing
JULY 19, 2010
There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. What did we miss?
Smashmouth Marketing
JULY 5, 2009
I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily.
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Smashmouth Marketing
JULY 27, 2009
I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily.
Smashmouth Marketing
OCTOBER 28, 2009
We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0: Collection of Sales 2.0 Chris Snell of AG Salesworks: The CRAP Report blog.
Smashmouth Marketing
OCTOBER 28, 2009
We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0: Collection of Sales 2.0 Chris Snell of AG Salesworks: The CRAP Report blog.
Smashmouth Marketing
SEPTEMBER 23, 2010
The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Quote them in blog articles. As soon as you find out a tribe member has a blog, find a way to help them with a blog article. One part of Seth's talk was on building a tribe. Write success stories with them.
Smashmouth Marketing
JUNE 30, 2009
He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. It is debatable whether a blogger should build some level of personal brand with off-topic content. What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts.
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