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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Let’s get into it!

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Buyer Personas: The Missing Piece of Your SEO Strategy

Zoominfo

As a result, SEO has become an essential skill for all modern marketers. Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple. So, what is a modern SEO professional to do? Why must SEOs pay attention to buyer personas? Glad you asked!

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

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If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! But, for the newcomers, welcome!

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

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11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

2. Search Engine Optimization. Did you know Google receives over 63,000 searches per second on any given day ( source )? Therefore, if your website doesn’t show up for the appropriate search queries, you’ll have a difficult time attracting new visits to your website and new business to your company. Contact us today.

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A Marketer’s Guide to Optimizing Web Content for Voice Search

Zoominfo

B2B companies take note: Use of voice search is on the rise. adults use voice search on a daily basis ( source ). This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Why is voice search important to marketers?

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The Modern Marketer’s Guide to Micro-Moments

Zoominfo

In fact, “near me” searches have doubled in the past year, and 82% of smartphone users go to a search engine when looking for a local business ( source ). The key to identifying what types of queries your prospects search during their micro-moments, you must investigate customer search intent.