Ambal's Amusings

FEBRUARY 18, 2010

Should marketers spread budget across time period and channels or one or two big programs? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Make a list of referrers to your website (and blog) and check them out. Blog The Point Twitter HJSewell. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

KEO Marketing

MARCH 30, 2017

66% of consumers have made a purchase online as a result of an email marketing message. – Source: Direct Marketing Association. Email marketing is an effective lead generation strategy because it is a close connection with potential clients. Content can be white papers, eBooks, blog posts, videos and articles.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Related articles. Why CMOs Need To Embrace Goal-Directed Customer Engagement. by Yarden Gilboa. A good perspective from David Edelman.).

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Ambal's Amusings

JULY 22, 2010

We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JANUARY 21, 2010

We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Related Articles.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Blog Funnelholic Twitter funnelholic.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's blog Webbiquity.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content Standard

AUGUST 26, 2016

I picture articles so compelling I can practically hear the clear voice of the writer who composed it. ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

SpotMe Blog

JUNE 29, 2023

According to recent estimates, the top 15 pharma companies spend over $50 billion annually on marketing in the US alone. The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Target keywords related to your products and services.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g.,

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

ClearVoice

NOVEMBER 11, 2022

While it can focus on several items, most messages are related to welcoming customers, promoting products or services, inviting subscribers to read blog content, rewarding and encouraging brand loyalty, sharing testimonials, inviting survey responses, or requesting feedback. Content Marketing Institute ). Forrester ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Ambal's Amusings

NOVEMBER 19, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The Effective Marketer

JULY 5, 2009

MarketingExperiments has an interesting test on short copy versus long copy that is worth checking out and Sonia Simone from CopyBlogger has a great blog post on the same subject. Opening lines can make or break your email, landing page, website, blog, or any other type of writing you do. Keep up the good work, I enjoy your blog.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LEADership

NOVEMBER 18, 2014

About a year ago, we sparked a heated discussion over email marketing vs. social media. It remains one of the top posts on my blog. The biggest draw of social media was a recognition that we are moving more and more towards a need for sales and marketing to be conducted one-on-one, person to person. billion market by 2018.

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Convince & Convert

FEBRUARY 23, 2012

We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Some brands have a blog, Google+, things like that. He goes on blogs. Eric : I’m on the Bubba Gump Facebook page now, and the picture with Forrest and Lieutenant Dan that says, “Shrimping ain’t easy,” made me giggle.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

PureB2B

NOVEMBER 29, 2016

Harvard Business Review published an article that states, “Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Harvard Business Review published an article that states, “Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62