B2B Marketing Traction

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B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Social media is not a panacea , but it is essential to B2B marketing success. Track, measure and analyze results.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Social media is not a panacea , but it is essential to B2B marketing success. Track, measure and analyze results.

SWOT 100