Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Examining and understanding web analytics is key to this. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

MAY 26, 2007

There are a number of software packages out there that will allow you to add comments to your newsletter web pages or to merge a blogging software (like Wordpress) into your website template. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. If you have tried this already, please let me know.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

OCTOBER 1, 2006

If you have a good web analytics tool, you should be able to find out which search query they used to get on your site or which website they came from. Try and find out why they were interested in your blog post and what problems they may be experiencing that led to them landing on your blog. This requires you to do some work.

Lead Generation 100

Lead Generation Generation Tools Leads 100