ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

ViewPoint

MAY 1, 2013

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

Efficiency 120

Efficiency Analytics Work Management Marketing Management 120

ViewPoint

APRIL 2, 2013

LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. The B2B Marketing Advantage of LinkedIn.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

MAY 20, 2016

Here is how Mark Nadolny, Manager of Benchmarking Analytics at SiriusDecisions breaks it down: “Tier 1: Direct Enterprise Accounts. Organizations targeting large enterprises are already familiar with the potential clients that exist in this saturated space, so it’s difficult for marketing to source new leads.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

ViewPoint

APRIL 12, 2013

The chief marketing officer''s need for advanced marketing tools will require an unprecedented level of cooperation with IT in the future, Icreon CEO Himanshu Sareen writes. CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

DECEMBER 8, 2011

As a marketer, you almost always know your costs—how much you’re spending on those tools, consultants, services and of course the value of your own and your team’s time that is being applied to the various campaigns and ongoing initiatives you’re running.

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

ViewPoint

FEBRUARY 23, 2018

All associates are onshore, PointClear employees, working in a professional environment with an infrastructure of management, analytics and administration to support what they do. Our tool, the PinPoint platform, does. It’s a specialized tool that syncs with Salesforce.com and other CRMs. It was designed for lead management.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120