B2B Marketing Traction

NOVEMBER 21, 2014

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. Some Rights Reserved.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MAY 2, 2014

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. As of 2012, CMOs’ tenure grown to an average of 43 months.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

NOVEMBER 27, 2012

Tools like Google Analytics Content Experiments facilitate this. Note that because webpages are easily changed, you have the luxury of being able to test different versions of the same page when you put it up or when you update it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

JULY 31, 2014

As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. 3 Tools For Managing a Killer Multi-Author Blog by Jason Keath of Social Fresh. You will probably find that you need to iterate. Analyze the Results of Your Blog Strategy. Where are people coming from?

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

OCTOBER 26, 2012

Test the readability of your site with this tool by Juicy Studio. Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. Don’t use large, long blocks of text!

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100