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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. I recently did a blog post on social media measurement and analytics. Assess all of your white papers and content assets. Social Media.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60
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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Use a social publishing site like scribd.com to gain a larger audience for your white papers. Analytics is the new marketing creative! Next post: What Not To Do For Better B2B Customer Relationships FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

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Content Creation Made Easy

Industrial Marketing Today

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. Get Engineers Can Sell white paper now.

Web 2.0 60
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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Web Analytics. Social Analytics. White Papers. Privacy Policy. Lead Routing. Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns. Social Sharing.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.