Biznology

AUGUST 29, 2012

There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. There is no marketing or PR dashboard to integrate social media into. Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

KoMarketing Associates

APRIL 24, 2014

And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Live Events & Trade Shows. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Go to a trade show and the situation gets really bad. But why the focus on content? What is that acronym you keep using?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Need to see the increase in Twitter followers over time? Trade show. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Biznology

DECEMBER 11, 2013

Remember that your audience may be skipping over the front-door introduction that is your website home page and learning about you either deep in your site’s knowledge center, for example, or in today’s Twitter stream or even on someone else’s blog. Slap Google Analytics on the site and then … ignore it.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

B2B Digital Marketer

SEPTEMBER 29, 2020

13:40 – The importance of information and analytics. Nicoline’s Twitter: [link]. Show Transcript. And, uh, there, I, I kind of went into PR and marketing a little bit. So also when we develop a strategy, it’s about like going through all the analytics, of course. ” Links and Resources.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Marketing/Communications/PR.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

MAY 18, 2010

Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i leeodden Indeed, never underestimate the value of analytics and click path analysis. have used this with success and it works great judy seiler Great to know!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. PR / media relations : media exposure builds brand recognition.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Convince & Convert

APRIL 11, 2012

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. The ability to wear and master a plethora of hats is understood by many to be the hallmark of a great community manager.

Social Media 147

Social Media Tips Media Peer-to-peer 147

Webbiquity

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 3 Surefire Ways To Kill Your Content Marketing by Heidi Cohen.

Tactics 100

Tactics Content Marketing Tips Screencast 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. product photos, diagrams, infographics, trade show pics etc.), of the past year.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Sidebar – Valuing Twitter Followers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Customer Analytics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Single Grain

JULY 5, 2023

Data Analytics Why is data analytics important in marketing? How to use data analytics to make marketing decisions. If you’re using ChatGPT for article research, outlining or for data analytics recommendations, I suggest mentioning the specific marketing tactic you’re covering. Can I track data analytics on TikTok?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Google Analytics. User Conferences and Industry Trade Shows. Contents 1.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ User Conferences and Industry Trade Shows You can market at other people’s events too.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65